Ladbrokes: The FA Partnership
After winning the bid to become the official FA betting partner, we created awareness materials.
The FA identity got integrated into the brand.
Ladbrokes: The Emirates FA Cup: Third Round
The Kammy dog was unloved.. Until he had a new home.
Ladbrokes: Football Show Identity
The Ladbrokes Football Show needed an identity that worked on both print and digital.
This idea presented itself just after a theatre ticket was pulled out from my pocket.
Editec Lotteries: The Player Magazine
Weekly magazines got created then distributed to several countries across Africa.
These magazines got produced in four different languages; Swahili, Kinyarwanda, English and French.
Editec Lotteries: Dance-Off Competition
To promote a new lottery product, a dance competition was created across Cameroon.
Viewers were invited to judge via facebook and vote for their favourites.
Pure People Performance: How to Coach Yourself
"We all have an internal speed limit and it is set for us by our mindset.
But when you master your mindset you get to choose your speed limit!” – Mark Nugent
Poster for Tomorrow: Universal Healthcare Declined
A poster I designed on ‘Right to Healthcare’ was selected to appear at Poster for Tomorrow’s worldwide exhibition.
"As shown by President Obama’s on-going struggles with the Affordable Care Act, healthcare is a major issue even in the world’s richest countries. Millions of people around the world suffer from diseases that simple vaccinations, antibiotics and education could prevent. Yet for either financial or logistical reasons, people are denied access to the treatment that could save their lives." – Poster for Tomorrow